Ecommerce Quarter-by-Quarter Guide
Decreasing your shopping cart abandonment rate is top of mind during the busy holiday season but understanding your users is a year-round process.
We show you how to capture user feedback all year round and implement small changes each quarter that will drive up your shopping cart completions.
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In this guide, you will learn how to:
You have questions. Your users have the answers.
When in doubt, just ask your users!
When you’re able to answer these questions, you can:
• Why did a visitor abandon their shopping cart?
• Why did a potential visitor not buy?
• Why did a particular message resonate or not resonate?
• Reduce shopping cart abandonment
• Correct for any purchasing roadblocks
• Revisit messaging and copy to increase conversions
Qualaroo gives us the insights we need to answer specific questions, connect with our customers, and in general feed ideation during early stages of product discovery.
Laura Schaffer, Product Manager for Twilio’s Experimentation Platform
We’ve used Qualaroo to ask students to rate the quality of machine-translated captions and from the responses, we've been able to make product optimizations that improve the caption editing capabilities for instructors.
Director of UX Research for Udemy
Real Results from Other Companies Collecting Feedback
We are quite keen on establishing more of a pulse format than a long traditional, involved survey format. Qualaroo is powerful when it comes to this kind of surveying strategy.
Director of Consumer Insights for Art.com
We used the feedback data from Qualaroo to completely redesign our branded landing page and validate our hypotheses. Qualaroo gave us a 16% lift in conversion at 98% statistical significance.
Jaxon Lam , Senior Strategist
Web Growth, Hootsuite Media Inc.
Ready to increase your shopping cart completions?
Start collecting user feedback year-round.