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Ecommerce Quarter-by-Quarter Guide

Decreasing your shopping cart abandonment rate is top of mind during the busy holiday season but understanding your users is a year-round process. 


We show you how to capture user feedback all year round and implement small changes each quarter that will drive up your shopping cart completions.

  • Analyze user feedback received from previous quarters .  
  • Activate on feedback data by making changes to your website design and messaging. 
  • Optimize the user experience to prepare for the heavy demands of traffic in Q4.  

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In this guide, you will learn how to:

You have questions. Your users have the answers.

When in doubt, just ask your users!

When you’re able to answer these questions, you can:

• Why did a visitor abandon their shopping cart? 

• Why did a potential visitor not buy?

 • Why did a particular message resonate or not resonate?

• Reduce shopping cart abandonment 

• Correct for any purchasing roadblocks

• Revisit messaging and copy to increase conversions

Qualaroo gives us the insights we need to answer specific questions, connect with our customers, and in general feed ideation during early stages of product discovery.

Laura Schaffer, Product Manager for Twilio’s Experimentation Platform

We’ve used Qualaroo to ask students to rate the quality of machine-translated captions and  from the responses, we've been able to make product optimizations that improve the caption editing capabilities for instructors.

Claire Menke, 

Director of UX Research for Udemy

Real Results from Other Companies Collecting Feedback

We are quite keen on establishing more of a pulse format than a long traditional, involved survey format. Qualaroo is powerful when it comes to this kind of surveying strategy.

Ajantha Suriyanarayanan

Director of Consumer Insights for Art.com

We used the feedback data from Qualaroo to completely redesign our branded landing page and validate our hypotheses. Qualaroo gave us a 16% lift in conversion at 98% statistical significance.

Jaxon Lam , Senior Strategist 

Web Growth, Hootsuite Media Inc.

Ready to increase your shopping cart completions?  

Start collecting user feedback year-round.

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